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New National Red Cross Ad Campaign Filmed in Atlanta "Stars" Local Volunteers and Staff
Published Jan 31, 2008
(Updated Jan 31, 2008)
Atlanta’s Red Cross has good reason to celebrate the recent launch of the 2008 national Red Cross public service advertising (PSA) campaign! Approximately 45 local volunteers and staff “star” in the campaign’s five 30-second television spots filmed in Atlanta. They will be the “face” of the Red Cross in homes across America until 2010.
Entitled “Change a Life,” the national Red Cross PSA campaign includes TV, radio, print, online and out-of-home components available in English and Spanish. All depict real-life Red Crossers, among them actress and American Red Cross National Celebrity Cabinet member Elisabeth Rohm, who provides the voiceover for the ads.
In surprising and heart-warming ways, the campaign shows how lives are connected through the Red Cross, and how helping others can also bring great personal satisfaction through donating blood, making a financial contribution for disaster relief, or saving a life with CPR. The Red Cross relies on the generosity of the media to share this message with the public through donated advertising space and airtime.
All American Red Cross materials are available for free download at www.redcross.org/advertising, and can be localized for our community. For more information, contact Sherry Nicholson at 404-575-3183 or snicholson@arcatl.org.
OTHER INFORMATION:
What:
Preview of the new national Red Cross public service advertising campaign (PSA) for television, which was filmed in Atlanta and “stars” local Red Cross volunteers and staff
When:
Thursday, January 31, 2008
2:00 – 2:30 p.m.: Availability with national ad team, Metro Atlanta Chapter CEO and local “stars”
2:30 – 3:30 p.m.: Program and preview of PSAs
3:30 – 4:00 p.m.: Availability with national ad team, Metro Atlanta Chapter CEO and local “stars”
Where:
Metro Atlanta Chapter headquarters, 1955 Monroe Dr. NE, Atlanta, GA 30324
Who:
Invited guests include Red Cross staff, volunteers, donors and friends, including local “stars” who participated in the ad campaign, and members of the national Red Cross ad team.
Why:
To recognize the contribution of Atlanta’s Red Cross and the can-do spirit of its volunteers and staff in the creation of the 2008 national Red Cross public service advertising campaign. To build awareness for the vital work of the Red Cross and the personal satisfaction that comes in supporting it.
Contact:
Ruben Brown at 404-575-3144 or rbrown@arcatl.org
Visit Atlanta Red Cross Websites:
Metropolitan Atlanta Chapter
Blood Services, Southern Region
